마케팅example(사례) ,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,example(사례) ,swot…
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마케팅example(사례) ,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,example(사례) ,swot,
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마케팅example(사례) ,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,example(사례) ,swot,
마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,경영경제,레포트
레포트/경영경제
마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot, , 마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,경영경제레포트 , 마케팅사례 마케팅 브랜드 브랜드마케팅 기업 서비스마케팅 글로벌 경영 시장 사례 swot
_SLIDE_1_
How to attract Ajumma into cinema
Final Project
_SLIDE_2_
Index
Introduction
Research Objective
Focus Group Interview
Survey research
Recommendation
_SLIDE_3_
Introduction
20’s ~30’s
Main Target
40’s ~50’s Female
New Target
_SLIDE_4_
Research Objective
How they behave in terms of their leisure time
How they think about movies and movie theaters
Why they have a low usage rate
How we can improve
40’s ~50’s Female
(Ajumma)
New Target
_SLIDE_5_
Focus Group Interview
Place : Village Fitness Center
Time : Nov 19th. Friday P.M. 12:30
Interviewees : six 30~50’s housewives
Interview Design
Q. Daily Routine
A. Do housework in the morning and enjoy hobby after daytime.
exercising, culture program, watching movies, etc.Q. About movie theate…(To be continued )
2. Special broa
다.
