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작성일 24-07-05 05:13
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순서
레포트/경영경제
설명
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Over supplier competition market
Consumer’s various of higher desire
1. Sensitive of fast fashion
2. The pursuit of personal style
3. Enjoy of culture life
So. Our concept is convergence fashion shop
Lead the fashion concept SPA( Specialty store retailer of Private label Apparel)
unique item ? attracting each other personal
Cafe & exhibition ? makes a culture space
Why’s SPA ?
Recent trend of fashion business
-> SPA BRAND’S GOLDEN AGE
SPA (Specialty retailer of private label apparel) :
Under the One plan makes design, produce, distribution, sales => Total process
Offer the low price , various trendy product to consumer
So, young people prefer to SPA brand
The Spanish clothing shops, they open 1500shops around world, 7shops in Korea.
main target is woman for 20s, early 30s.
They change 10 to 15% products every twice in a week.
In 3weeks 80 to 90% products are changed to new products
Customers prefer …(drop)
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Download : 마케팅 자라,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p.ppt( 85 )
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다.
